The Walt Disney Co. has agreed on an exclusive deal to build attractions based on James Cameron’s “Avatar” at its theme parks, starting with Animal Kingdom in Orlando, Florida.

The first “Avatar” land, which begins construction in 2013 and is expected to open about three years later, is to be an immersive experience in a land spanning several acres. It will cost around $400 million.

Tom Staggs, Disney’s chairman of parks and resorts, said the land would be similar in scope to Cars Land, a 12-acre area based on the town of Radiator Springs in Disney/Pixar’s “Cars” movies. Cars Land is to open next summer at California Adventure Park in Anaheim.

Cameron said the attractions based on the top-grossing film of all time would bring the lush, bioluminescent planet of Pandora to life and would include animatronics and 3-D and holographic technology.

Cameron is working on the second and third…

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